Custom Embroidery

Threadworks supplies and brands professional uniforms, workwear, and custom apparel across Auckland and New Zealand.

With over 20 years in the New Zealand apparel industry, we combine premium garments with precision embroidery using world-class Barudan multi-head machines. Our team works closely with every client to ensure clean, durable logo embroidery that withstands daily wear and repeated washing.

Based in Albany on Auckland’s North Shore, we are a one-stop shop for businesses needing high-quality, in-house uniform supply and branding. From intricate custom designs to bulk merchandise, we provide the expertise and equipment to bring your brand to life.

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What We Supply & Brand


We take pride in our ability to provide top-notch custom embroidery designs that cater to the unique needs of individuals, businesses, and organisations alike.

We utilise state-of-the-art embroidery machines that allow us to create detailed and intricate designs with unmatched precision and accuracy. Our team of skilled and experienced embroidery specialists works closely with each client to understand their specific needs and requirements, ensuring that every design is tailored to their exact specifications. Our embroidery services are perfect for businesses looking to create a professional and cohesive brand image and organisations wanting to provide custom merchandise.

  • Cost-effective:

    We offer cost-effective solutions for your embroidery needs. We will advise on the most efficient and cost-effective way to produce your designs while maintaining quality.

  • Customisation:

    We offer a wide range of customisation options to suit your needs, from thread color to fabric choices, font styles, and design sizes. This allows you to create unique designs that match your branding, personal style, or event theme.

  • Expert advice:

    We have a wealth of knowledge and experience in the industry. We can provide expert advice on design choices, thread colors, and fabric options that will ensure your project looks its best.

  • Time-saving:

    If you have a large order, we can handle the task quickly and efficiently, freeing up your time and resources for other tasks. We have the equipment, personnel, and knowledge to complete orders of any size quickly, without sacrificing quality.

  • Branding:

    Embroidery is an effective branding tool that can help you build brand recognition and loyalty. Logos, names, and designs can be applied to a wide range of products allowing you to reach a wider audience and increase your brand exposure.

  • Professional Results:

    We use specialised equipment and have the expertise required to create high-quality, detailed designs that are difficult to replicate with other methods. This produces professional results that are precise, durable, and long-lasting.

How to order

Getting your team kitted out is easy. Whether you need 10 items or 1,000, we handle everything from garment supply to final branding.

  • Step 1: Select Your Gear

    Browse our extensive online catalogue or visit our Albany showroom. We supply leading brands including AS Colour, JB’s wear, and The Catalogue. Already have your own garments? We can brand those, too.

  • Step 2: Upload Your Branding

    Send us your logo or artwork. Our team will digitise your design, converting it into a high-quality stitch file optimised for our Barudan embroidery machines to ensure clean, accurate results.

  • Step 3: In-House Branding & Delivery

    Your garments are embroidered in our Auckland-based workshop, giving us full quality control and faster turnaround times. Once completed, your branded gear is ready for collection or nationwide delivery.

Get a free quote

Request a free quote by filling out the form below and we will be in touch!

Frequently Asked Questions

Do you supply the clothing, or can I bring my own?

We do both! While we are happy to brand your supplied gear, we specialise in supplying high-quality apparel from NZ’s top brands (like AS Colour) to save you time and money.

What is the turnaround time for embroidery in Auckland?

Because we handle everything in-house at our Albany facility, once your design is in our system we can usually turn jobs around in 3-4 days.

Is there a minimum order for custom embroidery?

We cater to everyone from small local businesses needing a few shirts to large organisations requiring bulk uniform runs.